Endure Chocolate Bars

Brand and Packaging Design

The Endure brand Chocolate Bars are not just ordinary chocolate.  Designed specifically for those who enjoy outdoor physical activity such as hiking, canyoneering, or simply exploring the outdoors, Endure chocolate bars can withstand temperatures up to 100 degrees, and contain extra protein. As this brand’s target market is outdoor adventurers, the packaging of each flavor mimics an element of natural landscape. The geometric representation of trees and mountains can be seen in the rocky toffee and almonds flavor, and the smooth bend of a river can be seen in the caramel and sea salt flavor.